NAVIGATING SOCIAL MEDIA: HOW OFFLINE ETHICS, ONLINE ETIQUETTE, AND PROTECTION BEHAVIOR SHAPE SELF-DISCLOSURE

Navigating Social Media: How Offline Ethics, Online Etiquette, and Protection Behavior Shape Self-Disclosure

Navigating Social Media: How Offline Ethics, Online Etiquette, and Protection Behavior Shape Self-Disclosure

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Self-disclosure is one of the inevitable risky behaviors when using social media, which could lead to grave repercussions.Though self-disclosing benefits are abundant, risks like privacy invasion, security breaches, victim blaming, and cyber victimization await.However, the existing literature mainly discusses privacy-related factors as self-disclosure protection factors; although there have been several discussions regarding acting ethically to ensure cyber safety, it has yet to be investigated in relevance to self-disclosure behavior.Therefore, this study examines the relationship between social media etiquette, protection behavior, and self-disclosure on social media.

We also tonic shower cap discuss the relationship between offline ethical behavior through the Islamic lens and social media etiquette.Using a quantitative method, we assess the effect of social media etiquette and protection behavior on social orange zinger tomato media self-disclosures.We surveyed Muslim Malaysian adult social media users and analyzed the findings using partial least squares structural equation modeling (PLS-SEM).Results show that offline ethical behavior significantly affects social media etiquette.

We also found that social media etiquette and perceived vulnerability negatively relate to social media self-disclosure.However, perceived severity, self-efficacy, and response efficacy do not significantly affect social media self-disclosures.This study sheds light on the importance of offline ethical behavior in shaping social media etiquette.Consequently, good social media etiquette has an impact on self-disclosure behavior.

Thus, these findings offer essential insights for academics, practitioners, and social media platforms on future mitigation efforts for risky social media self-disclosures.

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